The Return of the Moguls: How Jeff Bezos and John Henry

The Return of the Moguls: How Jeff Bezos and John Henry Are Remaking Newspapers for the Twenty-First Century eBook õ The Return MOBI :º of the PDF/EPUB ç of the Moguls: How PDF or Return of the Moguls: How Epub / Return of the ePUB ✓ Over the course of a generation, the story of the daily newspaper has been an unchecked slide from record profitability and readership t. Over the course of a generation, the story of the daily newspaper has been an unchecked slide from record profitability and readership to plummeting profits, increasing irrelevance, and inevitable obsolescence The forces killing major dailies, alternative weeklies, and small town shoppers are well understood or seem obvious in hindsight, at least and the catalog of publications that have gone under reads like a who s who of American journalism During the past half century, old style press barons gave way to a cabal of corporate interests who were unable or unwilling to invest in the future even as technological change was destroying their core business The Taylor family sold the Boston Globe to the New York Times Company infor a coolbillion Twenty years later, the Times Company resold it for justmillion The unexpected story, however, is not what they sold it for but who they sold it to John Henry, the principal owner of the Boston Red SoxA billionaire who made his money in the world of high finance, Henry inspired optimism in Boston because of his track record as a public spirited business executive and because his deep pockets seemed to ensure that the shrunken newspaper would not be subjected to further downsizing In just a few days, the sale of the Globe was overtaken by much bigger news Jeff Bezos, the founder of and one of the world s richest people, had reached a deal to buy the Washington Post formillionHenry s ascension at the Globe sparked hope Bezos s purchase seemed to inspire nothing short of ecstasy, as numerous observers expressed the belief that his lofty status as one of our leading digital visionaries could help him solve the daunting financial problems facing the newspaper businessThough Bezos and Henry are the two most prominent individuals to enter the newspaper business, a third preceded them Aaron Kushner, a greeting card executive, acquired California s Orange County Register in Julythen pursued an audacious agenda, expanding coverage and hiring journalists in an era when nearly all other newspaper owners were trying to avoid cutting bothThe Return of the Moguls chronicles a story in the making Is a return to old style individual ownership sparking a renaissance for the newspaper business, and if so, how