Islamic Branding and Marketing eBook Í Islamic

Islamic Branding and Marketing eBook Í Islamic Branding PDF \ Islamic Branding and Marketing Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world The global Muslim market is now approximately percent of the world s population, and is projected to grow by about percent in the next years If current trends continue, th. Islamic Branding and Marketing Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world The global Muslim market is now approximatelypercent of the world s population, and is projected to grow by aboutpercent in the nextyears If current trends continue, there are expected to bebillion Muslims inthat will make uppercent of the world s total projected population ofbillion As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities Author Paul Temporal explains how to develop and manage brands and businesses for the fast growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as How is the global Muslim market structured What opportunities are there in Islamic brand categories, including the digital world What strategies should non Muslim companies adopt in Muslim countries More thancase studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, andWhether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company